Impact of Culture on Web Design Essay

Websites allow global product and services distribution through intranets, extranets and internet Websites. Both groups of designers and professional analysts concur that a well-designed user interface is an essential component that improves the appeal and operation of the Web, allowing â€Å"browsers† or â€Å"tourists† to be converted into â€Å"customers† and â€Å"residents.† Recognizing demographic diversity and understanding the users are the two main focus of attention in the user-interface development process. However, these differences may demonstrate worldwide cultures in a global economy. The impact of culture in web content and tools is a factor which companies that aim to engage in online international business should consider. Few important pointers should be regarded. For instance, a person has a favorite website, how might this site be understood in countries like Paris, USA, London, Japan, or India, assuming that enough verbal translation are carried out? There might be something in a website’s metaphors, interaction, mental model or even the appearance offend or alienate a user. The date, most particularly, the year, is also one of the factors to be considered. For instance, the year is 2000; in other country’s systems it is 1420, 4698 or 5760. The mere counting system might alienate or confuse users of another culture who are using their own native system. Take into account the order in which an individual prefer to retrieve information. If one is planning to travel by train, would he or she want to check the scheduled information first or go over the organization and evaluate its credibility? Diverse cultures look for different information before they come up with decisions. The complex interaction of user, engineering demands, marketing and business must be decided by web user-interface and information designers. However, as they accomplish these tasks, they would do well to consider their own cultural orientation and to analyze the processes and preferred structures of other cultures. This process would serve to reach a more desirable global solutions or to decide as to what degree customized designs might be best than universal ones. Cultures, especially within other nations, are very different. Colors in Judeo-Christian that are considered sacred are different from the Buddhist and Islam. The designs for background screen patterns might not be suited in Mediterranean climates or in other countries. All these differences run deeper than mere visual aspects; they portray strong cultural values. How might all these differences be translated without getting into the trap of culture-stereotyping? According to Hofstede (as cited in Aaron Marcus and Associates, Inc, n.d.), a Dutch cultural anthropologist who developed the cross-cultural theory, it is hard to establish complete criteria pertaining to what is noble from what is disgusting. Bias will always be a factor because the cultural values of the people are based on their environment and early childhood. Not all in a society meets the cultural pattern but there is adequate demographic regularity to distinguish trends and tendencies. Such trends and tendencies must not be perceived in a negative way as if creating negative stereotypes, instead, be identified as patterns of values and thoughts. It is important to collaborate to accomplish practical goals without expecting anyone to believe, think and act identically. Hofstede presented his five dimensions of culture which have implications on web design. If Hofstede’s theory becomes recognized for user-interface design, perhaps people need to modify the present practices and develop new instruments. People must make it feasible to produce several website versions in a cost-effective way, maybe using templates or any versioning instruments. As the web keeps on developing globally, addressing all the concerns using exploration and exploitation, the cultural dimensions will be a necessity and not just one of the options for a successful theory. References Aaron Marcus and Associates, Inc. (n.d.) User interface design. Retrieved April 28, 2009, from http://www.amanda.com/home/home_f.html

Becoming the Woman or Man You Want to Be

In present society, men and women alike are still bound to the stereotypes assigned to their respective sexes. While the gender situation has definitely improved today as compared to the past decades, the discrimination between the sexes is still present. The gender impositions are clearly restrictions.The gender-role expectations of society hinder an individual from reaching their full potential, simply because the options provided for growth appear limited. This is the reason why it is liberating for both men and women to develop more flexible views regarding the said expectations.By adapting a flexible attitude with regards to gender roles, an individual can go beyond what is expected of them and their gender. In a way, it allows the person to break free from what he or she thought she should do and enjoy the freedom by doing what he or she wants to do. However, the gender problem can only be resolved if the change begins in the individual. The person must develop the flexible per spective himself or herself to be able to break free from one’s gender restrictions.As a woman, it is important for me to adapt the flexible view of gender expectations myself. Compared to men, women are more burdened by these expectations, as females are regarded as the weaker and more inferior sex. Therefore, I must learn to develop a more lenient viewpoint regarding gender roles because I am more affected by it. In the past, women were only expected to stay at home and devote themselves to their husbands and children. As a woman in modern society, I strive to go beyond that stereotype.There are so many options for women like me today, may it be in terms of family or profession. By developing a more flexible view on gender role expectations, I can liberate myself from the housewife stereotype and pursue a life of unlimited opportunities. If I want freedom, the change has to start from me. This is because if I believe that those expectations are the only ones I can pursue, I will remain restricted by my gender. Hence, it is very important for me as a woman to develop flexible views about gender role expectations.

Apush Slavery Dbq

Both the free African Americans and enslaved confronted and endure the challenges they faced as they fought for rights and equality. The Revolutionary War was a major factor in the development of slavery during that period of time. During the early months of the war, the Lord Dunmore’s Proclamation was written which declared all slaves free if they took up arms against the American colonists. (Doc A) The British took advantage of the slaves’ desire for freedom to disrupt the American’s war efforts. Antislavery sentiments were circulating in the North due to the ideas of the war. However, in the South, the whites believed that they deserved to own the slaves and that it would secure the freedom that they were fighting for. After the Americans won the war, slavery was abolished in the North and further importation of slaves was prohibited. However, slavery was still ongoing in the southern and border states. Manumission, the act of freeing slaves, was soon occurring in the 1790’s because people started to feel that slavery was bad because it went against the ideals of the Revolutionary War. Venture Smith’s Narrative was an example of manumission as the slave paid for his freedom. (Doc F) This was a common act as many slaves were freed as such during the 1790’s. The Revolutionary War and the ideals revolving around it contributed to the increased number of free African Americans. Related article: Apush Taxation Without Representation Dbq However, even as more and more slaves were being freed, the institution of slavery was expanding too. The southern areas of the United States had an increasing number of slaves from 1790 to 1830. In 1790, only the southern states along the east coast and an area around the Ohio River had an overwhelming percent of slaves. This increased as in 1830, almost all the southern states up to the Mississippi River had a large group of slaves. (Doc C) A reason for such an increase in slaves was due to the invention of the cotton gin. This led to a revival in slavery due to the increase amount of cotton farms to accommodate the demands from England. Cotton ruined the farmland and this led to expansion west as the soil exhausted which explains the increasing trend of slaves in the southern states. During the same period, both free African Americans and enslaved ones faced challenges as they tried to gain rights and freedom. Free African Americans felt they had the right to vote and â€Å"no taxation without representation†. They felt that since they fought along with the colonists in the Revolutionary War for the same ideals then they should have the rights to it instead of it being imposed on them now. Doc B) Even though some African Americans were freed, they were not spared from discrimination and abuse. Free African Americans in Boston had to bear with daily insults and physical abuse on the streets. Images of African American’s deformity were also common placed in areas of cities and towns. (Doc I) David Walker was an abolitionist who called for blacks to take up arms and fight back against the whites. Walker b elieved that the blacks should be just as free as Americans and it will just end up hurting the Americans if the blacks have to obtain their freedom by fighting. Doc J) There have been frequent slave rebellions in hope of obtaining freedom. The Haitian Revolution led to an increase in slave revolts as slaves gain hope after seeing the successful revolution in Haiti. Both the freed and enslaved African Americans faced their challenges by enduring and taking up arms against the whites. Overall, the Revolutionary War and its ideals led to the manumission of many slaves. The cotton gin was a major factor of the revival of slavery in the south. Both the freed and enslaved African Americans fought for their equality and rights. Due to these changes, the African American’s role in society is reconsidered. Apush Slavery Dbq Both the free African Americans and enslaved confronted and endure the challenges they faced as they fought for rights and equality. The Revolutionary War was a major factor in the development of slavery during that period of time. During the early months of the war, the Lord Dunmore’s Proclamation was written which declared all slaves free if they took up arms against the American colonists. (Doc A) The British took advantage of the slaves’ desire for freedom to disrupt the American’s war efforts. Antislavery sentiments were circulating in the North due to the ideas of the war. However, in the South, the whites believed that they deserved to own the slaves and that it would secure the freedom that they were fighting for. After the Americans won the war, slavery was abolished in the North and further importation of slaves was prohibited. However, slavery was still ongoing in the southern and border states. Manumission, the act of freeing slaves, was soon occurring in the 1790’s because people started to feel that slavery was bad because it went against the ideals of the Revolutionary War. Venture Smith’s Narrative was an example of manumission as the slave paid for his freedom. (Doc F) This was a common act as many slaves were freed as such during the 1790’s. The Revolutionary War and the ideals revolving around it contributed to the increased number of free African Americans. Related article: Apush Taxation Without Representation Dbq However, even as more and more slaves were being freed, the institution of slavery was expanding too. The southern areas of the United States had an increasing number of slaves from 1790 to 1830. In 1790, only the southern states along the east coast and an area around the Ohio River had an overwhelming percent of slaves. This increased as in 1830, almost all the southern states up to the Mississippi River had a large group of slaves. (Doc C) A reason for such an increase in slaves was due to the invention of the cotton gin. This led to a revival in slavery due to the increase amount of cotton farms to accommodate the demands from England. Cotton ruined the farmland and this led to expansion west as the soil exhausted which explains the increasing trend of slaves in the southern states. During the same period, both free African Americans and enslaved ones faced challenges as they tried to gain rights and freedom. Free African Americans felt they had the right to vote and â€Å"no taxation without representation†. They felt that since they fought along with the colonists in the Revolutionary War for the same ideals then they should have the rights to it instead of it being imposed on them now. Doc B) Even though some African Americans were freed, they were not spared from discrimination and abuse. Free African Americans in Boston had to bear with daily insults and physical abuse on the streets. Images of African American’s deformity were also common placed in areas of cities and towns. (Doc I) David Walker was an abolitionist who called for blacks to take up arms and fight back against the whites. Walker b elieved that the blacks should be just as free as Americans and it will just end up hurting the Americans if the blacks have to obtain their freedom by fighting. Doc J) There have been frequent slave rebellions in hope of obtaining freedom. The Haitian Revolution led to an increase in slave revolts as slaves gain hope after seeing the successful revolution in Haiti. Both the freed and enslaved African Americans faced their challenges by enduring and taking up arms against the whites. Overall, the Revolutionary War and its ideals led to the manumission of many slaves. The cotton gin was a major factor of the revival of slavery in the south. Both the freed and enslaved African Americans fought for their equality and rights. Due to these changes, the African American’s role in society is reconsidered.

Motivating Secondary Schooling Children Assignment

Motivating Secondary Schooling Children - Assignment Example 195). Sockett's statement expresses a basic premise about the role of motivation: It leads to possibilities for fostering the development of students' potential or "life chances" (Mclnerney & Van Etten, 2001, p. x). In some rare cases the educator is lucky enough to have a group of students who all arrive with enthusiasm for the subject. They have well developed study skills and a strong aptitude towards learning. In these instances the task for the educator is to maintain this enthusiasm and to utilize it to ensure these already advanced students continue to achieve high levels of success. However, the circumstances for educators are often quite different. Their study skills may be underdeveloped and the academic learning may be less than impressive. It is for this reason that an educator should be armed with the knowledge and skill to develop or even create motivation. A central theme of this paper is that teachers have a primary responsibility in education to help students cultivate personal qualities of motivation that can give them resources for developing aspiration, independent learning, achieving goals, and fostering resiliency in the face of setbacks. Perhaps this responsibility is even more important in the context of the motivational problems and challenges faced in the home and in schools in the early 21st century. The research on the issue will include reviewing the literature on motivation and discussing of teaching approaches that stimulate students' motivation. The research paper will also focus on subject interest and draw upon the practical experiences of teachers faced with students whose level of interest in their subject matter is low. Student's discouragement to learn is not uncommon and arises widely throughout the educational system. During the years of compulsory education, the lack of motivation is a matter of constant conc ern. Students are faced with a wide ranging curriculum designed to provide a well rounded education. Amongst the myriad of research subjects there will be some favored topic/subjects, while other subjects may not be that interesting to an individual student. Successful teaching will almost inevitably require the adoption of a different approach to the teaching and learning activities undertaken. Definition and overview of motivation Motivation is a theoretical construct used to explain the initiation, direction, intensity, persistence, and quality of behavior, especially goal-directed behavior (Maehr & Meyer, 1997). Motives are hypothetical constructs used to explain why people are doing what they are doing. Motives are distinguished from related constructs such as goals (the immediate objectives of particular sequences of behavior) and strategies (the methods used to achieve goals and thus to satisfy motives). For example, a person responds to hunger (motive) by going to a restaurant (strategy) to get food (goal). Motives are usually construed as relatively general needs or desires that energize people to initiate purposeful action sequences. In contrast, goals (and related strategies) tend to be more specific and to be used to explain the direction and quality of action sequences in particular situations

Identification, Collection and Preservation of Trace Evidences Research Paper

Identification, Collection and Preservation of Trace Evidences - Research Paper Example Most fiber piece contains similar physical nature with majority of such pieces found in crime scene are either made from polyester or nylon. The class characteristics includes weave pattern, dyes present, cordages, fabric impressions and tears (Brown, 2001). Thus, fiber in a crime scene is hard to identify without using microscopic and a combination of chemical and instrumental tests. Fibers are normally found in fabric abrasions with some trapped within torn material. In scenes involving hit-and-run motor vehicles fibers occur on scratched sections, and in burglary incidences they are normally found in tattered screens, clothing and broken glass (Brown, 2001). Collection is based on length of the fibers, such that if the fibers are undersized or few in numbers, the investigator is required to wrap the region or the entire product comprising the fibers in a paper (DuPre, 2013). However, if the fibers are large or in greater numbers, the investigator should place them in a bindle that is then placed in a sealed and marked coin envelope (Dutelle, 2011). The fibers should be picked up on tape if the lab in that jurisdiction permits it but with defined requirements. All clothing of belonging to an individual from which the fibers are found to have come from should also be picked for comparison purposes. Every garment should be placed on uncontaminated sheet of paper before separately rolling it up after marking the exhibit. Loose fibers should not be positioned directly into mailing wrapper since they can be lost (Buckles, 2010). Firearms Class characteristics found in firearms largely arises from the impact of bullets fired from the firearm, s uch as number and width of grooves, course of twist, or bullet diameter, in addition to the caliber and rifling patterns inside the barrel (DuPre, 2013). The cartridges and casings also have class characteristics like breech marks, impressions created by firing pin, in addition to extractor and ejector marks (Buckles, 2010). Firearms are easy to identify when there is transfer of the individual distinctiveness, chiefly striated marks left from the firearm to bullet and cartridge ammunition component (Brown, 2001). In terms of collection, the firearm should not be picked up through placing any other object in the barrel terminal. Unfired cartridges should not be left inside the magazine if the magazine is separated from the gun even as the rifles and shotguns must not be dismantled (Buckles, 2010). The investigator should not clean the firearm bore, chamber, or cylinder until they are submitted or even try to fire the firearm before it is evaluated in the Lab. Moreover, firearm havin g a cartridge inside the chamber must never be transported by any method since the firearm is not cocked or on-safety (Brown, 2001). The investigator should also record serial number, model, the firearm make, in addition to the weapon caliber (Hess & Orthmann, 2009). Marking should be done using an inconspicuous method that does not detract from its value, since copy serial numbers are sometimes on different firearms of a similar make and general-type. Nonetheless, model numbers and the firearm patent numbers should

Creatity idea work Scholarship Essay Example | Topics and Well Written Essays - 1000 words

Creatity idea work - Scholarship Essay Example The alcohol control bodies also streamline the abstinence from excessive drinking through taking the victims through reliable measures of withdrawal and abstinence. The alcohol and drug control agencies ensure that rehabilitation programs work and are adequately resourced (Cornett 2009, p. 34). Consequently, the factors, which lead to alcohol engagement, are eliminated. For instance, low-income status and domestic conflicts result in the involvement of the people in alcoholism. The victims are also responsible for the predicaments. They are the ones to take the initiative to ensure that they abstain from overdrinking. Moreover, the society is negatively affected by the binge drinkers. The alcoholics also consume national resources, which are supposed to enhance developments. For instance, the funds spent by the government in the rehabilitation process cost the government much (Carr 2011, p.56). There are counselors needed to guide and counsel the binge drinkers and encourage them to stop the drinking habit even if they have become addicts. Additionally, the pills provided for abstinence cost the government much funds. The society also suffers because the binge drinkers always cause domestic chaos because the alcohol compromises the thought process of the victims. The physical factors influencing the aspect of binge drinking include a negative effect on health of the affected individuals. The proposal on the resolving of the prevalence of the binge drinking practice among the youth is sound. However, many factors must be considered in order for the remedy to apply efficiently. The idea proposed is viable because it is important to isolate heavy drinkers from the rest of the people in order to prevent the spread of the practice among other people who do not drink heavily. Additionally, the attention given to the heavy drinkers is vital especially in the rehabilitation process. It is plausible for the

Case studies and written questions Assignment Example | Topics and Well Written Essays - 1250 words

Case studies and written questions - Assignment Example : In the Democratic Leadership Style, managers encourage their staffs to participate in the decision making for the company development and growth. The role of managers in democratic style is as a leader, who gives guidance to their staff to solve the problems. : i. This management of style is time consuming. Since, to solve a problem a long discussion is required among team members. If the company wants to solve a urgent issue then this process will take long time to solve a problem. ii. In this style of management, much time a manager could not take decision easily. Since there are many outcome of discussion, which may led create confusion to the manager and to decide which outcome will be better for the company development. : This style of management is give opportunity to every staff to share points to solve the problems and give a unique result to solve the problem and help in the company development. This style of management always helps to motivate the staffs to do their work properly, and it will be good for the company’ development. Although this style has lots of draw backs like time consuming and sometimes the manger could not able to decide which outcome is better for the company. If the company willing to solve the long term problem, then this style of management will be better for the company and help to grow the company in faster way. This management of style is not useful of short terms issues. : The management style of Blake for the company point of view is good. Blake is encouraging his staff members to discuss the problem in a team meeting and even he is also showing concern to his staff privately but in private discussions, he is against of backstabbing and bitchiness among the staff. This style of management of Blake always helps to solve long term goal and motivate their staff too. : There is a huge communication gap between Peter and Jodie. They are not discussing

Mass Media Theory Assignment Example | Topics and Well Written Essays - 750 words

Mass Media Theory - Assignment Example Hermeneutic theory is study of understanding through systematic interpretation which is derived from biblical study. Its ontology says that social reality is created by people based on their interactions, preference and notions. The knowledge advancement depends on subjective interaction between the observer and their community. Critical theory is based on the assumption that there are flaws in certain aspects of social world which needs to be transformed. Its aim is to attain knowledge of social world in order to change it. Since it challenges the existing ways, its goal is political. Normative theory has a goal of setting a standard against which operation of a given media could be judged. It explains in what ways media should operate for realizing certain set of ideal social values. Knowledge advancement is through comparative analysis in which worth of media systems is identified by comparing it with an ideal social system (Given slide chpt-1). There are four perspectives or eras which are identified during the development of mass communication theories. This includes mass society, limited effects, cultural and meaning making perspectives. Mass society era developed in the latter half of 19th century is rooted on the nostalgia for rural community life and it predicts a nightmare future where people become servants of machines. Some of the mass society notions were developed for maintaining old political order while others were developed for bringing radical change. Limited effects era developed by Lazarsfeld uses empirical enquiry for drawing conclusions and utilizes a post positive approach from a psychological perspective. It was concluded that media is not as powerful as it is feared and media influence could be resisted by factors like religion, family etc. Culture theory challenged limited effect approach and considered them as reductionist. Idea of culture theory emanated from Europe and was supported by groups like neo Marxist.

Guest Worker Program Essay Example | Topics and Well Written Essays - 2000 words

Guest Worker Program - Essay Example It contains no stipulations for either a new temporary worker program or citizenship (Espo, 2006). The proposed Senate legislation allocates additional funds to better enhance border security, provides for a ‘guest worker’ program and gives an estimated 10 million immigrants amnesty by putting those who are currently in the country illegally on the fast track to citizenship. Sen. Jeff Sessions, R-Ala. was skeptical about the legislation saying, â€Å"This bill will not secure our borders† (Kiely, 2006). The complaint regarding the guest worker program is that it is, in effect, amnesty. It has been estimated that the added cost to the federal government will be in excess of $15 billion per year when the present illegal aliens, working legally in the U.S., put a drain on the health care then when they eventually become citizens, will begin collecting welfare benefits. The highly debated immigration bill, endorsed by both the Senate and the Bush administration, would have added greatly to this number because it will encourage a new surge of low skilled workers through its guest worker program. Traditionally, immigrants to the U.S. were less likely than those born in America to collect welfare. This historic arrangement has radically changed over the past three decades. Today, immigrant families are at least 50 percent more likely to receive federal benefits than those born in this country. Additionally, immigrants are more likely to adapt their lives to rely on the welfare system and studies have shown the longer immi ­grants stay in the U.S., the more likely they are to be on welfare. To further aggravate the situation, when an illegal immigrant becomes a citizen, he can legally bring his parents who also have the right to become citi ­zens. The estimated long-term cost of overall federal benefits could exceed $50 billion per year for the parents of the 10 million beneficiaries of

Search and seizure Essay Example | Topics and Well Written Essays - 2500 words

Search and seizure - Essay Example Thus being free has its boundaries, boundaries that end when it crosses upon the right of another. The law makes it sure that everything in the social arena is kept into place and no person is below or above the system. Hundreds of laws, act, proclamation and amendments were made and approved by man in ill parts of the world so that every citizen must have something to abide by and keep them from the boundaries of crossing over the border of their freedom. With all these laws made and passed; reviews, controversies and intellectual battles took over and continuously takes over to assess and reassess the efficacy, efficiency and necessity of such law. One of the most controversial and argumentative laws ever made is the law of search and seizure. This paper is to state clearly an argument on whether search and seizure and racial profiling should be banned more than accepted in the United States. This paper will discuss briefly and will point out arguments based in the author’s full understanding of the provision of this law. Over the past years the conflicts on power and authority has been a controversy especially with incidences of abuses with the use of authority, most common example are the policemen and other law enforcing authority, in implementing order in the land. Incidences like police brutality, unauthorized search and arrest, illegal collection of evidences and planted evidences to frame up some innocent are just some of the negative feedbacks the society has over the authorities. These feedbacks can also be deemed as the reasons why an argument is posed over the law on search and seizure implementation over United States of America. On whether it is efficient, beneficial and lawful to implement just the way it was planned for or is it unnecessary, unjust and should be stopped and banned. Although it has been made to check on these irregularities on authority misconduct still some flaws have questioned its validity as a law that some people are asking to nullify it. Before going to the issues of why or why not the law on search and seizure should be banned in America, it is proper to discuss on some key notes of the said law. Moreover, search is defined in the provision of the fourth amendment as, looking for evidence or a person involved in a crime by a law enforcement officer in a place where they have a reasonable expectation of privacy while seizure is defined as taking possession of a person or object by a law enforcement officer or agent (Department of Public Safety Law enforcement Academy 2012). Search and seizure is a controversial term of legality. Going through its definition, it implies lawful examination of a person’s property and things by a law enforcement officer although it does not imply specific circumstances but rather connotes that every law enforcer has the authority to go over a person’s things without any chance of refusal because it is what the law states. And provided that something that can be regarded as evidence is seen, the authority as well has the right to seize it for legal prosecution (Department of Public Safety Law enforcement Academy 2012). The conceptual framework of search and seizure is based on good will that is to allow lawful hunt of law breakers by seeking evidences that can be available to prove that these people

Sociological Theories of social inequality Essay Example for Free

Sociological Theories of social inequality Essay Explain sociological theories of social inequality – is it a good or bad thing? – Functionalism, Marxism, Weberianism and Feminism. Social stratification is a system in society which is based on a hierarchy of power, privilege, and prestige; this then leads on to what is called social inequality. Social inequality is commonly tied to ethnicity, class and gender. White men being at the top of major corporations and black females working in the elderly care sector can and will raise debates of social inequality. Why is it mainly white males as the predominant directors and CEO’s of Fortune 500 companies? This essay will look into and critique social inequality and what certain theorists have to say about it. Unequal opportunities are what is mentioned a lot when social inequality is brought up; unequal opportunities for different social status’ as well as different ethnicities. Moreover, the majority of the Upper Class and Middle Class in this country are white families and the South Asian community and African as well as Eastern European so being treated differently in regard to social status links in very heavily to ethnicity as it coincides to an extent. There are a lot of opportunities that certain people in society do not have. Inequality of opportunities in Lehman’s terms is not getting the same chance at a better life because of your skin colour or gender or social class. As previously mentioned, why is a black male who was publicly educated more likely to spend time in prison than a white man who in return had a private education as therefore he is more likely to ascribe wealth and success because of this inequality of opportunities? The proletariat are the workers in society and the bourgeoisie are the ‘affluent’ business owners and doctors and lawyers of society. Karl Marx, who was a Marxist and started the movement, said that society has two classes of people and they are the two which have just been mentioned.

Analysing Britains Role In The European Union Politics Essay

Analysing Britains Role In The European Union Politics Essay It was only on January 1, 1973 that Britain became an official member of the European Union. Ultimately, what was seen through this was twenty-two years of little participation from Britain in the affairs of Europe. Twenty-two years before its entrance, Britain was given the opportunity in 1950 to participate in the negotiations that paved the path for the emergence of the European Coal and Steel Community; nevertheless, when an invitation was extended to the Labour Government of the time, Prime Minister Clement Attlee declined to participate in these discussions. Later, when the ECSC and its six member-states passed consensus to expand the ECSC, Britain was invited to the negotiations but Prime Minister Anthony Eden ultimately withdrew his Conservative party from the discussions. By 1974, a year after its official membership, Britain had become regarded as an awkward partner to the European Union, a standing that continues to be seen between Britain and the EU as a result of the pol icies that Britains respective leaders have taken towards the European Union. Conservative Government Strained Relations of 1973 1974 Edward Heath, who took the reins of Britain in 1970, was at the helm of building a stronger relationship with the European Union. His pro-European attitude led to the ultimate admittance of Britain into the EU. Nevertheless, admission came at a time when Britain and the rest of Europe began to see a strain to their economies. The success that the EEC had seen prior to Britains admission was not shared; instead, Britain entered during a period of recession which led its membership to not have positive connotations with Britons. While Edward Heath and Georges Pompidou had started to build a close relationship after Britains entrance, Britains attempt at increasing the quality and size EECs institutions and proposing the concentration of its activities in Brussels angered the Commission because, through it, Britain continued to imply that the Commission was ineffective. When it came to the Economic and Monetary Union, Britain once again earned a reputation of being an awkward partner in the EU. Britain disappointed its EU partners when it declared that it would not enter the sterling into the joint float unless certain agreements were reached by the EEC to underwrite the sterlings value. While the rest of the member-states had agreed to place the bank in Luxemburg, Heath insulted the EU by pressing for centralization of the European reserve bank to be located in Brussels, which fared negatively for him as a result of member-states believing that Britain was meddling in issues that they have no involvement in. As Britain continued to slowly integrate into the EU, the British government continued to strain its relationship with the other EEC members. Instead of acting in a diplomatic manner, British officials openly voiced their opinions of the incompetence seen within the EEC, which often angered the original six. Heaths push for what he believed were necessary changes to the external energy policy of the EU was often seen as conflicting with the positions of the other member states; France had continued to insist that an internal policy would need to be first established before the EU could even consider the feasibility of an external policy. The British, on the other hand, did not believe that internal energy policy was as crucial as the EUs external policy on the matter. Unfortunately, the start of the Arab-Israeli war brought about oil shortages that brought many EU nations down to their knees; the Dutch and the Germans, who at first supported Britains argument in preventing an interna l policy, began suffering heavily from the shortages in oil and shortly after began supporting the creation of an internal European oil/energy policy. In a show of their awkward partnership, Britain decided that not back down from their original position of rejecting an internal energy policy for the EU, which led the continuing of European oil shortages. Britain focused on its own domestic interests, feared that the establishment of internal energy policy would give the EU an opportunity of obtaining access to Britains oil reserves in the North Sea. As a result, Heath would not concede to EU pressure and refused to consolidate and distribute energy resources equally amongst EU member-states. What started as a constructive and optimistic entry into the EU ended with conflict and stress between Britain and the EU member-states. While Heath was genuinely interested in strengthening the European Union, his actions were seen as Britain being uncooperative as a result of its desire to benefit from the EU for the sake of its own national interests. Regrettably, the Labour party that took office in 1974 would continue Britains role as an awkward partner. Labour Government of 1974-1979 The Labour party that succeeded Heaths government in 1974 began to take a backseat in international politics as it attempted to repair the country. Domestically, Britain had become plagued with economic and political problems caused by both the oil crisis and by Heaths inability to control British trade unions (Guido, 1984). As a result of the oil crisis, inflation hit British society hard and was predicted to remain on the rise, while the balance of payments saw a deficit in the billions by the end of 1974. While Prime Minister Harold Wilson had to work with hung Parliament, he also found himself, at the same time, being forced to deal with the problems of his divided country. Britains membership in the EU continued to be an issue to many Britons, which allowed Wilson to unite Britain in a campaign against the European Union (Bilski, 1977). Wilson, in seeing the negative opinion Britons had of the EU, decided to become a protector of Britains national interests by pressing for British membership in the EU to be renegotiated with acceptable terms. What began as peaceful negotiations that aimed to adapt and reshape the terms of Britains membership in the EU soon turned harsh by April 1974; at the renegotiations held in April, Britain demanded to have the right to withdraw itself from the EU if any future negotiation led to terms that Britain would not agree to (Ernst, 1974). While the Commission was disappointed with Britains tone, it felt obligated to sit down with Britain to renegotiate its terms of membership. After Wilson strongly campaigned for his government against the EU on CAP; cash rebates; and Britains membership terms, domestic polls showed that a higher percent of Britons supported EU membership. While the referendum produced high support for membership from the public, Wilson continued to see hostility towards the EU from within his own party. As such, Britain found itself again as an awkward partner to the EU based on the negotiations of pollution control and Britains claims from the ERDF. When the EU proposed changes to emission limits, Britain quickly rejected the proposal and claimed that the standards were unsuitable for Britain. While the EU suspected that Britain was influenced by its chemical industry, West Germany argued that the lax standards that British chemical plants had gained by not accepting the emission limits would give British companies a price advantage over European competitors. In continuing the souring of its relationship with the EU, Britain was accused of making claims from the ERDF for projects that were supposed to be funded by British funds. The ERDF was established with the mindset that only projects that were not funded through national money could be claimed. Instead, Britain had decided to put in only claims that would allow it to recover the money it had itself put into the ERDF fund. To the EU, this attempt at recovering its own funds showcased Britains inability to have a community-based mentality. Finally, when it came time to look into energy policy again, Britain once again took the steps to make it an awkward partner with the EU. Britain continued to object the proposal of placing controls on the production and distribution of oil energy even when the EU attempted to accommodate each and every demand by the British government. Nevertheless, Britain continued to argue that it needed more time to look into the effects of such proposal, which angered all the member-states who wanted to obtain an accord on an outline of the policy. In discussing the upcoming conference of 1975, Britain showed again showed its disinterest in cooperating with the EU when it announced that it would not agree to be represented by a single EC seat at the Paris conference. Annoyed, Germany sent out a letter to the member-states that expressed anger at the lack of community within the EU as a result of Britains position on the seat allocation. Germany argued that with its weak economy, Britain was in no position to negotiate on these issues without any consequences (Davidson, 1975). Members-states continued to argue that the negative attitude of the British government hindered their ability to develop a common policy. While the Wilson administration tarnished Britains reputation within the EU, the emergence of James Callaghan as the next Prime Minister did little to make the EU hopeful of a better relationship with Britain. While Callaghan took a peaceful approach towards the EU early on, domestic hostility towards Britains membership in the EU continued to remain high; which led Callaghan to remain cautious in his relationship with the EU. The letter from Callaghan to Labour Secretary Ron Hayward, while positive at first, continued Britain on its negative relations with the EU. Callaghan claimed that the EU was not working in the interests of Britain and that the only reason for not withdrawing from the EU was that it would tarnish Britains relations with the United States. Callaghans statement in regards to the US angered member-states who complained that Britain was providing more attention to the United States than to its partners in the EU. A prominent theme in Callaghans government, US-Briti sh relations did little to lift Britains reputation within the EU, and its relations would continue to spiral downward with the rise of the Thatcher government. Rise of Thatcher: 1979 to 1990 Elected in 1979, the Thatcher government that rose to power following Callaghans Labour government became quickly aligned to the U.S. government, much to the anger of Britains EU partners who were against influence stemming from the United States. Nevertheless, by 1981, the European Union was suffering an economic downturn and was facing bankruptcy. In order to counter this problem, the EU proposed increasing the VAT ceiling by an additional one percent, which Britain strongly refused to accept. Relations between Britain and the EU continued to sour during this financial crisis because Britain continued to hold up any compromises and refused to agree on any proposals set forth by the EU. As the EU member-states grew irritated with Britains reservations on agreeing to new agricultural prices, member-states decided to call for a majority vote on the price levels. In retaliation, Britain protested this action, stating that it breached Britains right to utilize a veto on the topic. Never theless, already weary with Britains inability to compromise, member-states rejected Britains complaint because they believed that agricultural price levels were not of national interest for Britain. As a result of Britains lack of cooperation, France proposed removing Britain as a member of the EU and making it a nation with special status in the EU (Hansard, 1982). When the EU finally ran out of money in 1984, it proposed adding an additional budget of two billion to aid them for the rest of the year. As usual, Britain became an awkward partner by announcing that it would reject a supplementary budget, asserting that the EU should learn how to operate with the budget it had been already been given. Hearing this, member-states grew weary with the already unpopular British government and labelled Thatcher as being counter-productive to the success of the Union (The Economist, 1984). Member-states were disappointed with Britains primary concern over the budget rather than on the wellbeing of the EU partnership. Already blacklisted as a hardliner, Thatchers strong cooperation and identification with the U.S. did little to help her image with the EU. The Reagan Administration, on a hunt for terrorists in Syria and Libya, was set on placing restrictions on these two countries and urged Britain to join its cause. Britains involvement in urging EU sanctions against Syria left many EU member-states troubled by Britains strong partnership with the United States. While the early 1980s saw a more peaceful and relaxed time for the interactions between Britain and the EU, Britain did appear again as an awkward partner by the end of the 1980s. When proposals for a single European currency were suggested at the 1988 meeting in Hanover, Thatcher quickly responded that she would not take any steps of integrating the sterling pound into the EMS. Additionally, Thatcher rejected any ideas of creating a European central bank, stating that a central bank would require a central government to succeed, to which she argued that her government was not ready to accept a centralized European government. Nevertheless, frustrated by Britain, the EU decided to proceed without the British and establish a committee to look into the possible ways to strengthen the EMS (Hansard, 1988). Concerned at the route that the EU began taking, Thatcher publically denounced the committee and proclaimed that Britain would never agree to the establishment of a European Central Ba nk, a statement which continued to strain relations between Britain and the EU (Ibid, 1988). When discussing a European technological cooperation budget in 1986, Britain once again was labelled as the EUs awkward partner in its refusal to accept the amount of funding proposed by the other member-states. The EU believed that it would be giving Britain more value for its investment in research and development; nevertheless, Britain would not budge from its original budget proposal (Peel, 1987). Once Britain backed down and agreed to fund the program in 1987, member-states had become frustrated with the termination of the program as a result of lack of funding from the British (Sharp, 1987). When the EU expressed interest in reviving the plans for the European Defence Community in 1987, Thatcher warned against the idea in fear that the establishment of such defence policy would counter the links that the EU and Britain had established with the United States. These strong views from Thatcher made Britain seem to be uncooperative with the goals set forth by the EU. While some member-states were also unwilling to establish an EDC, the tone that Thatcher used which made her sound more concerned with Britains relationship with the United States made Britain an awkward partner for the EU. Her focus on preserving ties with the United States rather than worrying about European interests greatly hindered her ability to work with her EU partners. At home, Margaret Thatcher began facing attacks from the Labour party, who accused her of attempting to slow the development of the European Union (Independent, 1989). They argued that the EU would continue its development with or without Britain and that it would be dangerous for Britain to be left as a second-class member (Independent, 1989). The public was further enraged by Thatchers tone against the EU; numbers in the country showed that the public had become more pro-Europe since the referendum in 1975 (Independent, 1989). As a result, Thatcher saw herself being forced to become much more neutral and conciliatory towards the EU. While members of her cabinet continued to attack the EU on monetary policy, Thatcher decided to accept only the first condition of the Delors proposal for the creation of a monetary union. Thus, throughout 1989 and 1990, the proposal for a monetary union became a primary theme for both the EU and Britain. Due to the fact that Thatcher personally opposed Britains membership in the ERM, government officials quickly grew angry with her stance and many subsequently resigned from their posts. Officials argued that Thatchers views were not consistent with the views of the British government and that by remaining out of the ERM, Britain would be unable to take part in the discussions surrounding a monetary union. With a government pressing for entry into the ERM, Thatcher eventually agreed that Britain would become a member of the ERM on October 5, 1990 (Elliott, 2005). While Thatcher agreed to enter the ERM, her partnership with the EU once again became awkward when she refused to allow the EU to move to the second stage of the Delors report. Much to the anger of Parliament and her cabinet, Thatcher argued that national interests could not allow her to hand over the sterling to the EU (Hansard, 1990). As a result of her stubbornness, the EU saw Britain as an awkward partner and Thatcher lost her Deputy PM, who resigned in frustration. Her Deputy PM argued that the uncooperative tone that Thatcher had taken with the EU would make it more difficult for Britain to hold influence over the future of the monetary union. Additionally, he blamed Thatcher for the inflation that Britain was suffering as a result of her disinterest in joining the ERM (Independent, 1990). The resignation of Geoffrey Howe slowly gave way to the end of Thatchers reign as Prime Minister and rise to the government of John Major in November 1990, which hoped to build better relatio ns with the European Union. Conservative Government of 1990 to 1997 While the Major administration that took over tried to mend relations between Britain and the EU, it constantly found itself returning towards the hostile relationship found under the reign of Thatcher. In 1991, President Delors provided Britain an opportunity to accept an opt-out clause in regards to accepting a single currency. While Thatcher still argued against the concept of accepting any compromise on monetary union, Major felt that an opt-out clause in the Maastricht Treaty would help Britain overcome its hesitation on the topic. Nevertheless, because only Britain was given this opt-out opportunity, it was again placed as an awkward partner as a result of its unwillingness to completely cooperate with the union. By 1992, Britain had assumed the EU Presidency and now found itself strongly on the defence of the Maastricht Treaty. Major believed that standing in complete support of ratification of the Treaty would show the EU that Britain was dedicated to its role within the EU. At the same time, he believed that the treaty would hinder attempts at centralizing the EU. Nonetheless, Delors interpretation of the Maastricht Treaty as an opportunity for the EU to become a federalist state upset both Britain and many of the EU member-states. As a result, Denmarks referendum led to a defeat of the treaty, which shocked many nations, including Britain. Consequently, Major now found himself advocating the ratification of a treaty that every other member-state had wanted to renegotiate. Thatcher condemned Majors support for the Maastricht Treaty and called for a British referendum on the treaty. With trouble at home, Major faced anger and criticism from member-states who claimed that Britain continued t o remain focused on her self-interests and ignored the problems facing the EU as a whole. Fear that France would vote against the Treaty gave way to a loss of confidence in the ERM, which led to the pound sterling being forced out of the ERM as a result of Britain being able to maintain the sterling above its set lower limit (Hansard, 1992). This latest development in the problems during the British presidency only served to fuel Britains role as the EUs awkward partner. As a result of resentment towards the EU within Britain, Major struggled to maintain positive relations with the EU; the nominations for the President of the Commission in June 1994 showcased Britains struggle and awkwardness as a partner. At the meeting, Major vetoed the appointment of Jean-Luc Dehaene, announcing that he would never agree to his nomination (Barber, 1994). EU member-states grew angry by Britains stance, claiming that Britain was driven by its domestic interests rather than its interests with the EU. Britain became the awkward partner when the Council was forced to agree on the nomination of Prime Minister Jacques Santer of Luxemburg instead of their original nomination. Majors actions against Germanys nomination of Dehaene quickly deteriorated Britains relationship with German Chancellor Helmut Kohl. What started as a desire for complete EU cooperation ended with Britain having a tarnished reputation amongst its EU partners. Majors actions against the EU, through his threats, vetoes, stances and public speeches, led to his government being isolated from the politics of the EU. While a large portion of the problems with the EU emerged as a result of influence stemming from domestic policy at home, Majors angry tone towards the EU over the election of a new commission President, and over the mad cow crisis of 1996 only served to further distance Britain from the EU. Britains Present Day Status Though this report only discusses the governments of Heath, Wilson, Callaghan, Thatcher, and Major, it is important to note that despite the fact that relations have somewhat improved between Britain and the EU, there still remains tension between the two partners to make Britain continue its path as an awkward partner. While the Blair and Brown administrations have improved Britains relationship with the EU, there still exists an awkward relationship between the two partners. Though political parties have change, Britain continues to maintain its position as the EUs awkward partner as a result of the domestic fear in accepting the EUs role and influence in British politics; the strong sense of maintaining national pride and through the rejection of European federalism; and finally, as a result of the continued focus on maintaining a strong relationship with the United States. Nevertheless, while domestic uncertainty towards European Union has remained prevalent in Britain, one can say that the EU has indeed had an impact on British politics and Britains foreign policy. Once known for its dominant decision-making role in international affairs and in its own domestic policies, Britain has shifted its view of global politics to that where it has realized that its relationship with the United States and the EU are equally important for the success of the nation. Thus, while Britain still remains an awkward partner to the EU, the steps and actions that Britain has taken in the two most recent administrations and with any luck in the upcoming administration can be claimed as an attempt by the British nation to take slow and calculated steps towards ultimately embracing its membership within the European Union.

Inverse Matrix Condition Number

Inverse Matrix Condition Number Inverse Matrix and Condition No. Saswati Rakshit Contents (Jump to) Aim Scope/Applications Introduction/Basics Objective System Flow Mathematics Figure/Descriptions Future Works References Aim: Consider 2 random matrices B and C of size 8Ãâ€"8 and write a cpgm / matlab to find A to satisfy the bellow condition: If AÃâ€"B = C Prove A = CÃâ€"B-1 And repeat the pgm for matrix of size 32Ãâ€"32 and 128Ãâ€"128. Scope/Application: In many applications we require inversion of matrix. In Linear Algebra, if AÃâ€"B=C, and from B and C we can compute A where A=CÃâ€"B-1. Stimulus-Response Computations In this framework, a system is provided with an input, called a  stimulus, and the resulting response of the system is measured. Some typical examples of stimuli are visual scenes i.e. if we increase incident light’s intensity then scene’s brightness will increase. The general goal is to find a  function  that accurately describes the relation between stimulus and response. Many systems can be modeled as a linear combination of equations, and thus written as a matrix equation: [Interactions]{response}= {stimuli} The system response can thus be found using the matrix inverse. Sometimes in image processing application if we have noisy image matrix and if we know what the noise matrix was added we can find the clear image by multiplying noisy image matrix with inverted noise matrix. Intro/Basics: We have considered two 8Ãâ€"8 matrices B and C. We suppose AÃâ€"B = C. Now by performing matrix multiplication on A and B we get C. Now we have to compute A from B and C. So AÃâ€"B = C and we have to proof A = CÃâ€"B-1. It is conceptually easy to compute AÃâ€"B = C and to find A = CB-1 for 2 dimensional matrices. But for large dimensional matrices it is not possible to easily compute because there is some round off errors in A which is the result of B-1 related to B’s condition number. Thecondition numberof a function with respect to an argument measures how much the output value of the function can change for a small change in the input argument. The condition number of a regular (square) matrix is the product of the norm of the matrix and the norm of its inverse and hence depends on the kind of matrix-norm. Condition number of a square nonsingular (invertible) matrix A is defined by: cond () = |||| ·|||| where the || ·|| above could be any of the norms defined for matrices. The numerical value of the condition number of an nÃâ€"n matrix depends on the particular norm used .The norm of a square matrix A is a non-negative real number denoted by ||A||. These matrix norms have the following properties: 1. ||A|| à ¯Ã¢â€š ¬Ã‚ ¾Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã¢â€š ¬Ã‚ ° if A ≠  0 2. ||à ¯Ã‚ Ã‚ §A|| à ¯Ã¢â€š ¬Ã‚ ½Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ §Ãƒ ¯Ã‚ Ã‚ ¼Ã‚ ·Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼A|| for any scalar value à ¯Ã‚ Ã‚ §Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã¢â€š ¬Ã‚   à ¯Ã¢â€š ¬Ã‚ ³Ãƒ ¯Ã¢â€š ¬Ã‚ ®Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼A|| à ¯Ã¢â€š ¬Ã‚ «Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼B|| ≠¤ à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼A|| à ¯Ã¢â€š ¬Ã‚ «Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼B||à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã¢â€š ¬Ã‚   à ¯Ã¢â€š ¬Ã‚ ´Ãƒ ¯Ã¢â€š ¬Ã‚ ®Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼AB|| ≠¤ à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼A|| ·Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼B||à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã¢â€š ¬Ã‚   à ¯Ã¢â€š ¬Ã‚ µÃƒ ¯Ã¢â€š ¬Ã‚ ®Ãƒ ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼Ax|| ≠¤ à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼A|| ·Ãƒ ¯Ã‚ Ã‚ ¼Ãƒ ¯Ã‚ Ã‚ ¼||à ¯Ã¢â€š ¬Ã‚  Ãƒ ¯Ã¢â€š ¬Ã‚  for any vector The norm of a matrix is a measure of how large its elements are. It is a way of determining the â€Å"size† of a matrix that is not necessarily related to how many rows or columns the matrix has. Three commonly used norms are: 1. The 1-norm: = This is the maximum absolute column sum where simply we sum the absolute values down each column and then take the biggest answer. 2. The inifinity-norm: = This is the maximum absolute row sum where simply we sum the absolute values along each row and then take the biggest answer. 3. The Euclidean norm: = This is the square root of the sum of all the squares. However, regardless of the norm, this condition number is always greater or equal to 1. If it is close to one, the matrix is well conditioned which means its inverse can be computed with good accuracy. If the condition number is large, then the matrix is said to be ill-conditioned. Practically, such a matrix is almost singular (not invertible), and the computation of its inverse or solution of a linear system of equations is prone to large numerical errors. A matrix that is not invertible has the condition number equal to infinity. Mathematically, if the condition number is less than ∞, the matrix is invertible. Numerically, there are roundoff errors which occur. A high condition number means that the matrix is almost non-invertible. The higher the condition number, the greater is the error in the calculation. This condition number helps to estimate how difficult a matrix will be to numerically invert. This condition number has certain properties: 1. For any matrix A, cond (A) ≠¥Ãƒ ¯Ã¢â€š ¬Ã‚  1 2. For identity matrix, cond (I) = 1 3. For any matrix A and scalar à ¯Ã‚ Ã‚ §, cond à ¯Ã¢â€š ¬Ã‚ ¨Ãƒ ¯Ã‚ Ã‚ §Ãƒ ¯Ã¢â€š ¬Ã‚  A) = cond (A) 4. For any diagonal matrix D = Diag(di), cond (D) = (max |di|)/(min|di|) A matrix A is ill-conditioned if relatively small changes in the input (in the matrix A) can cause large change in the output (the solution of Ax = b), i.e. the solution is not very accurate if input is rounded. Otherwise it is well-conditioned. If a matrix is ill-conditioned, then a small roundoff error can have a drastic effect on the output. However, if the matrix is well-conditioned, then the computerized solution is quite accurate. Thus the accuracy of the solution depends on the conditioning number of the matrix. Objective: To know how to determine the matrix inverse in an efficient manner. If AÃâ€"B=C and we have to prove A=CÃâ€"B-1 where A, B and C are nÃâ€"n matrices (n = 8, 32, 128) and find out the condition number of matrix using norms and finding accuracy. System flow: Steps performed: 1. Taking two matrices B and C of order 8Ãâ€"8. 2. Performing Matrix multiplication and result is stored in matrix A (performed using C Code) 3. Now calculate B-1 (performed using C Code) 4. Now again multiplying C and B-1. We get result matrix which is not accurate. 5. We need to calculate norms and condition number of a matrix (B) so we need to find norms of B and B-1. We can calculate norms in different way. Here we have used most popularly used 3 types of norms to calculate condition number of that matrix (B) which we need to get in inverse form. The norms are: 1-norm = Infinity-norm = iii) Euclidean norm = 6. Now we use norms to find condition number of matrix B by using formula cond (B) = |||| ·|||| Flow Diagram yes no Math For 22 Matrix First we consider a 22 matrix such that A= B= So by multiplying A and B we ge a 22 matrix C = Now We need to prove A=CB-1 So we need to find B-1 B-1 = 0.800 -0.200 -0.600 0.400 So now by doing CxB-1 = =A (proved) Before finding B-1 we can calculate condition number of B for the correctness of above proof, As we know cond (B) = |||| ·|||| Condition number using the 1-norm and inifinity-norm: Formula used Row Sum taking absolute values B = 2 13 3 47 Column sum 5 5 (taking absolute values) (max) Row sum B-1 = 0.800 -0.200 1.000 -0.600 0.400 1.000 Col Sum 1.4 .6 Applying 1-Norm = = maximum absolute column sum = 5, 1 = 1.4, So, cond1 (B) =  ·1 = 5Ãâ€"1.4= 7 Applying infinity-norm = = max absolute row sum = 7, ∞ = 1 So, cond∞ (B) =  ·Ã¢Ë†Å¾ = 7 Like this way we have also found condition number using the Euclidean norm which is = =5.47 = 1.095 CondE (B) =  ·E = 5.82 Here cond(B) is low in all cases.so we successfully get A =C. Because of low condition number of B,the inverse of B is acceptable. For 88 Matrix A = 1 2 3 4 1 2 2 1 2 3 1 4 3 4 2 1 4 1 3 2 3 3 1 2 2 2 1 4 2 2 2 1 3 2 1 4 3 1 2 1 1 1 2 3 1 2 2 1 1 2 1 2 1 2 1 2 2 2 3 3 2 1 2 2 B= 4 1 3 2 3 3 1 2 2 3 1 4 3 4 2 1 2 2 1 4 2 2 2 1 1 1 2 3 1 2 2 1 2 2 3 3 2 1 2 2 1 2 3 4 1 2 2 1 1 2 1 2 1 2 1 2 3 3 1 3 2 3 1 1 C=AÃâ€"B=27 30 28 52 27 37 28 20 35 38 42 64 35 46 35 27 42 35 41 59 37 43 31 27 29 29 32 49 28 37 27 22 34 30 35 50 32 39 28 25 22 24 24 41 21 29 22 17 23 25 22 39 22 30 20 15 34 33 30 53 32 40 28 23 B-1= -0.016 -0.429 0.063 0.524 0.063 -0.397 -0.222 0.587 -0.365 0.143 -0.540 0.048 0.460 -0.127 -0.111 0.508 0.095 0.071 -0.381 -0.143 0.119 0.381 -0.167 -0.024 0.270 -0.214 0.921 -0.905 -0.579 0.746 0.278 -0.484 0.206 0.571 0.175 -0.810 0.175 0.159 -0.111 -0.635 0.079 0.143 -0.317 0.381 -0.317 -0.016 0.111 0.063 -0.571 0.071 -0.714 1.857 0.786 -1.286 -0.500 0.643 0.159 -0.214 0.365 -0.238 -0.135 -0.032 0.722 -0.373 A=CÃâ€"B-1 =0.995 1.983 3.029 3.987 1.029 1.984 2.006 0.979 1.992 2.975 1.035 3.983 3.035 3.980 2.005 0.972 3.989 0.971 3.029 1.984 3.029 2.981 1.006 1.970 1.993 1.980 1.027 3.987 2.027 1.984 2.004 0.977 2.991 1.976 1.027 3.986 3.027 0.983 2.004 0.974 0.996 0.986 2.022 2.990 1.022 1.987 2.004 0.983 0.994 1.986 1.021 1.991 1.021 1.988 1.005 1.982 1.992 1.979 3.028 2.987 2.028 0.983 2.007 1.975 Relative Error for A11=(1-.995)=.005,A12= 0.017 and so on When we perform CÃâ€" B-1, we do not get original value of A because of B-1. If B-1 is not accurate we will not get accurate A. To get accuracy of A-1 we need to find condition number of B. As we know cond (B) = |||| ·|||| Condition number using the 1-norm and inifinity-norm: Formula used Row Sum taking absolute values B = 4 1 3 2 3 3 1 2 19 2 3 1 4 3 4 2 1 20 (max) 2 2 1 4 2 2 2 1 16 1 1 2 3 1 2 2 1 13 2 2 3 3 2 1 2 2 18 1 2 3 4 1 2 2 1 16 1 2 1 2 1 2 1 2 12 3 3 1 3 2 3 1 1 17 Column sum 16 16 15 25 16 19 13 11 (taking absolute values) (max) B-1 = For B-1, Row sum (max) taking absolute values = 6.428 (7th row) and column sum(max) taking absolute values = 4.906 (4th column) Applying 1-Norm = = maximum absolute column sum = 25, 1 = 4.906, So, cond1 (B) =  ·1 = 25Ãâ€"4.906 = 122.65 Applying infinity-norm = = max absolute row sum = 20, ∞ = 6.428 So, cond∞ (B) =  ·Ã¢Ë†Å¾ = 20Ãâ€"6.428 = 128.56. Like this way we have also found condition number using the Euclidean norm which is = 17.83. So here we can say that as the condition number of matrix B is high for all three cases, therefore the inverse of this matrix is showing numerical roundoff errors. Concept of Relative Error and Condition Number assume A is nonsingular and Ax = b if we change b to b + à ¢Ã‹â€ Ã¢â‚¬  b, the new solution is x + à ¢Ã‹â€ Ã¢â‚¬  x with A(x + à ¢Ã‹â€ Ã¢â‚¬  x) = b + à ¢Ã‹â€ Ã¢â‚¬  b the change in x is à ¢Ã‹â€ Ã¢â‚¬  x = A-1à ¢Ã‹â€ Ã¢â‚¬  b ‘condition’ of the solution †¢ the equations are well-conditioned if small à ¢Ã‹â€ Ã¢â‚¬  b results in small à ¢Ã‹â€ Ã¢â‚¬  x †¢ the equations are ill-conditioned if small à ¢Ã‹â€ Ã¢â‚¬  b can result in large à ¢Ã‹â€ Ã¢â‚¬  x [Singular matrix:A square matrix is called singular matrix if it’s determinant is zero.i.e. a singular matrix is not invertible] Example: Consider the linear system Ax = b with So = So here we easily find x= Now ,we change a small in b.let change in b is à ¢Ã‹â€ Ã¢â‚¬  b= So changed value= and solving the system A = we get =A= where x= changed to = due to small change in b. Now to calculate least condition number of the system we need to find Relative Error in the output and relative error in the input. Here we have relative error in the input/relative residual. = 0.01 Relative Error in the output =1 As we know, If condition number is closed to 1 then relative error and relative residual will be close. The condition number is defined by: Relative error in the output =Condition number Ãâ€" Relative error in the input. So,condition number= 1/.01=100 A matrix has high condition number is related to the fact that A is close to the singular matrix B= The following result shows that 1/cond(A) indicates how close A is to a singular matrix.Here cond(A) is 100 so, 1/cond(A)=.01 which is close enough. Description: The condition number associated with the  linear equation  Ax=bgives a bound on how inaccurate the solutionxwill be after approximation. This is before the effects of  round-off error  are taken into account; conditioning is a property of the matrix. Weshould think of the condition number as being the rate at which the solution,x, will change with respect to a change inb. Thus, if the condition number is large, even a small error inbmay cause a large error inx. On the other hand, if the condition number is small then the error inxwill not be much bigger than the error inb. The condition number may also be infinite, but this implies that the problem does not possess a unique, well-defined solution for each choice of data that is, the matrix is not invertible, and no algorithm can be expected to reliably find a solution. For large dimensional matrix such as for 3232 and 128128, the condition number is high and so inverse of that large dimensional matrix will give much error in output. Codes and Output Matrix multiplication int main() { int m, n, p, q, c, d, k, sum = 0; int A[10][10], B[10][10], C[10][10]; printf(Enter rows and columns of An); scanf(%d%d, m, n); printf(Enter the elements of An); for (c = 0; c for (d = 0; d scanf(%d, A[c][d]); printf(Enter rows and columns of Bn); scanf(%d%d, p, q); printf(Enter the elements of Bn); for (c = 0; c for (d = 0; d scanf(%d, B[c][d]); for (c = 0; c for (d = 0; d for (k = 0; k sum = sum + A[c][k]*B[k][d]; } C[c][d] = sum; sum = 0; } } for (c = 0; c for (d = 0; d printf(%dt, C[c][d]); printf(n); } getch(); } Matrix inverse #include #include int main() { float a[10][10],b[10][10],tem=0,temp=0,temp1=0,temp2=0,temp4=0,temp5=0; int n=0,m=0,i=0,j=0,p=0,q=0; printf(Enter size of 2d array(Square matrix) : ); scanf(%d,n); for(i=0;i { for(j=0;j { printf(Enter element no. %d %d :,i,j); scanf(%f,a[i][j]); if(i==j) b[i][j]=1; else b[i][j]=0; } } for(i=0;i { temp=a[i][i]; if(temp temp=temp*(-1); p=i; for(j=i+1;j { if(a[j][i] tem=a[j][i]*(-1); else tem=a[j][i]; if(temp temp=temp*(-1); if(tem>temp) { p=j; temp=a[j][i]; } } //row exchange in both the matrix for(j=0;j { temp1=a[i][j]; a[i][j]=a[p][j]; a[p][j]=temp1; temp2=b[i][j]; b[i][j]=b[p][j]; b[p][j]=temp2; } //dividing the row by a[i][i] temp4=a[i][i]; for(j=0;j { a[i][j]=(float)a[i][j]/temp4; b[i][j]=(float)b[i][j]/temp4; } //making other elements 0 in order to make the matrix a[][] an indentity matrix and obtaining a inverse b[][] matrix for(q=0;q { if(q==i) continue; temp5=a[q][i]; for(j=0;j { a[q][j]=a[q][j]-(temp5*a[i][j]); b[q][j]=b[q][j]-(temp5*b[i][j]); } } } printf(nnn); printf(Inverse of the matrix using Guass jordan elimination method:nn); for(i=0;i { for(j=0;j { printf(%.3f,b[i][j]); } printf(n); } getch(); } Matrix Condition Number #include #include int main() { int i,j,n,p,x=0,m=0,q,z=0,i1,j1; float Cond_A,poo,a[5][5],b[5],c[5],A[50][50],B[50][50],k[50],l[50]; printf(n n); printf(Program to find condition number of a matrix using infinity-norm); printf(n nn); printf(Enter rows and columns of An); scanf(%d%d, m, n); printf(Enter the elements of An); for (i = 0; i for (j = 0; j scanf(%f, A[i][j]); for(i=0;i { b[x]=0;c[x]=0; for(j=0;j { b[x]=b[x]+A[i][j]; } ++x; } for(i=0;i //FINDING LARGEST { if(b[i]>m) m=b[i]; } printf(largest row sum is %d,m); printf(nnEnter rows and columns of inv[A]n); scanf(%d%d, p, q); printf(Enter the elements of [A]n); for (i1 = 0; i1 for (j1 = 0; j1 scanf(%f, B[i1][j1]); for(i1=0;i1 { k[z]=0;l[z]=0; for(j1=0;j1 { k[z]=k[z]+B[i1][j1]; } ++z; } poo = k[0]; for(i1=1;i1 //FINDING LARGEST { if(k[i1]>poo) poo=k[i1]; } printf(largest row sum is %f,poo); Cond_A=m*poo; printf(nnCondition number of A is %f,Cond_A); //return 0; getch(); } Future works: If we work with a foggy image matrix(C) and we know the fog matrix(B) added to that image and the relation AÃâ€"B = C exist we will know whether it is possible to get the clear image matrix(A) by doing CÃâ€"B-1 calculating condition number of matrix B. If the condition number of matrix B is high then it is not possible to get accurate A from CÃâ€"B-1 as roundoff errors will increase. References: Matrix Inverse and Condition, Berlin Chen, Department of Computer Science Information Engineering, National Taiwan Normal University. Inversion error, condition number, and approximate inverses of uncertain matrices,  Laurent El Ghaoui, Department of Electrical Engineering and Computer Science,  University of California at Berkeley, Berkeley, CA 94720, USA. faculty.nps.edu/rgera/MA3042/2009/ch7.4.pdf www.rejonesconsulting.com/CS210_lect07.pdf http://teal.gmu.edu/ececourses/ece699/notes/note4.html Weisstein, Eric W. Matrix Norm. From MathWorldA Wolfram Web Resource. http://mathworld.wolfram.com/MatrixNorm.html

Artificial Intelligence in William Gibson’s Neuromancer Essay -- Neuro

Artificial Intelligence in William Gibson’s Neuromancer   Ã‚  Ã‚  Ã‚   Artificial Intelligence is a term not too widely used in today’s society.   With today’s technology we haven’t found a way to enable someone to leave their physical body and let their mind survive within a computer.   Could it be possible?   Maybe someday, but for now it’s just in theory.   The novel by William Gibson, Neuromancer, has touched greatly on the idea of artificial intelligence.   He describes it as a world where many things are possible.   By simply logging on the computer, it opens up a world we could never comprehend.   The possibilities are endless in the world of William Gibson.   Ã‚  Ã‚  Ã‚  Ã‚   This world of artificial intelligence has the power to produce many questions and theories because we don’t understand something that isn’t possible.   â€Å"How smart’s an AI, Case?   Depends.   Some aren’t much smarter than dogs.   Pets.   Cost a fortune anyway.   The real smart ones are as smart as the Turing heat is willing to let ‘em get.†Ã‚   (Page 95)   This shows that an artificial intelligence can be programmed to only do certain ...

Assistive Technology for Computing Essay -- Essays Papers

Assistive Technology for Computing One thing that programmers generally don’t take into account when they’re typing out code is "How accessible is my program or website going to be for someone who’s impaired in some way?" Unfortunately, this has become a problem in our society which many people are hoping to fix. Already, there’s a huge assortment of products - software, hardware, accessories, etc. - to accommodate those with impairments or disabilities of every sort. Here, we will see the technology in current use that is making computing more universal. Why Do We Need Assistive Technology? If you can imagine being an impaired person trying to use a computer, you might imagine that life could become very difficult. People with disabilities (PWD’s) still need and want to do the same everyday things that people without disabilities do. It’s just a little harder and more complicated to do it. For example, I might go onto the internet to shop for clothes or cd’s, look for movies to watch, or even order medications that I might need. What many of us don’t realize is that since some people are being inhibited from carrying out their everyday activities normally, the internet and computing may become even more important to them for that very reason. The accessibility of information via the internet is so great; they may not be able to afford to not use the internet and their computer. When using programs that aid in internet usage, or even in computer usage, PWD's face different obstacles based on their individual disabilities. For instance, people with hearing disabilities may need programs and websites to be captioned so that they can read what is being said if there's a synthetic voice used in the program that talks to... ...ul to avoid flashing texts and colors for people who may be prone to seizures, and which could cause some sort of disorientation. Also keep in mind that we're trying to make life easier for those who will be using our programs in the future. Works Cited CAT. 2001. University of Buffalo. <http://cat.buffalo.edu/research.php>. Freedom Scientific. 2001. Freedom Scientific. <http://www.freedomscientific.com/fs_products/software.asp>. Group 7. 10 Dec. 1999. Virginia Tech, 27 Nov. 2001. <http://courses.cs.vt.edu/~cs3604/support/Assignments/Final.Assmt.F99/Disabilities/inclass.html> Hyatt, Glenda Watson . Improving Government Access to Web Sites for People With Disabilities . 09 May 2001 <http://www.gov.bc.ca/odi/rpts>. Soaring Eagle Communications. 23 July 2001. Soaring Eagle Communications. 1999- 2000 <http://www.eaglecom.bc.ca/index.html>.

The Knight of the Cart (Lancelot) :: essays research papers

In this romance, there is a battle between reason and love. Both try to thwart the paths of the other. When love is taking control, there is always a sense of reason that prevents Lancelot from doing what he wants, and when reason has the better of him, love makes him go in a different direction. Reason is the logical explanation behind each action taken or decision made by Lancelot. Love is the attraction that Lancelot feels for Gweneviere and it has a way of pushing aside reason, when he tries to make a judgment. These two elements are almost the devil and angel inside of Lancelot. Neither one can be described as good or bad, but can be considered opposites of each other. Also, most times, love is a stronger trait in Lancelot than the process of thought and reason. Lancelot is portrayed mostly as a love-struck man and not a very logical knight. From the first moment he is introduced, he is seen as someone sick from love. He will do anything to save his love, Gweneviere; even if that meant dishonor. When Lancelot rode on the cart, he was immediately labeled as someone bad. He pushed aside reason for love. â€Å"Because love ordered it, and wished it, he jumped in; since Love ruled his action, the disgrace did not matter.† (212) There seemed to have been nothing that could stand in the path of Lancelot. The final decision was that Lancelot did get on the cart in order to follow his love; however, there is a brief moment when he hesitated to do so. â€Å"The dwarf immediately continued on his way, without slowing down even for an instant for the knight, who hesitated but two steps before climbing in.† (211) This shows that Lancelot indeed does have some reason, but not enough to persuade him to think things through. The Knight of the Cart (Lancelot) :: essays research papers In this romance, there is a battle between reason and love. Both try to thwart the paths of the other. When love is taking control, there is always a sense of reason that prevents Lancelot from doing what he wants, and when reason has the better of him, love makes him go in a different direction. Reason is the logical explanation behind each action taken or decision made by Lancelot. Love is the attraction that Lancelot feels for Gweneviere and it has a way of pushing aside reason, when he tries to make a judgment. These two elements are almost the devil and angel inside of Lancelot. Neither one can be described as good or bad, but can be considered opposites of each other. Also, most times, love is a stronger trait in Lancelot than the process of thought and reason. Lancelot is portrayed mostly as a love-struck man and not a very logical knight. From the first moment he is introduced, he is seen as someone sick from love. He will do anything to save his love, Gweneviere; even if that meant dishonor. When Lancelot rode on the cart, he was immediately labeled as someone bad. He pushed aside reason for love. â€Å"Because love ordered it, and wished it, he jumped in; since Love ruled his action, the disgrace did not matter.† (212) There seemed to have been nothing that could stand in the path of Lancelot. The final decision was that Lancelot did get on the cart in order to follow his love; however, there is a brief moment when he hesitated to do so. â€Å"The dwarf immediately continued on his way, without slowing down even for an instant for the knight, who hesitated but two steps before climbing in.† (211) This shows that Lancelot indeed does have some reason, but not enough to persuade him to think things through.

Tanglewood Case 3

Tanglewood Case #3 Nelson Ivan Castro PID# 3774408 1. Recruitment Guide Position: Sales Associate Reports to: Store Manager Qualifications: High School Diploma. Good communication and writing skills. Leadership and analytical skills. Ability to learn and apply a variety of policies and procedures. Work effectively as a part of a team. Relevant Labor Market: Regional Northeast Timeline: There are continuous hiring activities to interview future candidates for the positions. Activities to undertake to source well-qualified candidates: * Employee referrals Posting job on company site * Radio and newspaper advertising * KIOSKS * Job services * Staffing Agency Staff Members involved: * Store Manager * Store Assistant Manager * Department Manager Budget: $2000- $3500 2. We understand that recruitment is one of the most difficult aspects for an organization, who is looking for potential employees. There are different types of recruitment, but I believe that Tanglewood should use an Open Rec ruitment process. This step will allow them to have a variety of applicants from different races, cultures and ages.Also, it will allow them to recruit employees with different strengths and weaknesses, helping them to create a team work that is supported by all of its members. On the other hand, Tanglewood can use targeted recruitment for high management positions that might require specific KSAOs, so the job can be developed. * Media: Tanglewood is media advertising, such as print, radio, and television advertising sources, coupled with respondents filling out a standardized job application. This is an open method of recruitment since it gives the opportunity to a large body of people to apply for the job. Referrals: it is a targeted method since allow employees from Tanglewood to promote and show the positions available to people who might meet the job requirements. * Kiosk: Is an open method since a large variety of people to apply for any position at the store, instead of writi ng on a piece of paper their personal information, they type it into the system. * State Job Services: It can be an open method since all unemployed people can look for any positions available. However, it can be targeted since some positions will require some specific qualifications for certain positions available. Staffing Agency: It can be both targeted an open since they can look for special people with specific qualifications, and people with basic skills for any regular job. 3. Western Washington branches find that referrals possess a higher qualification and retention rate than kiosks, media and job service; it also provides the highest percent of applicants hired. Furthermore, Job service is very practical for this side of the company, even though the percentages and the number of applicants hired are less; it provides the same satisfaction as referrals.On the Eastern Washington branches, referrals also play an important role in the recruitment process, even though Kiosks an d media both provide a high number of applicants, the hiring and retention rate for referrals is way much higher allowing this to be an important tool for this branch to find future employees. On the other hand, for Northern Oregon branches find that by using staffing agencies a better way to find their employees since it provides them with a higher qualification, short and longer retention.The Kiosks and media provide certain type of percentage and even though they are cheaper, they are not as effective as hiring an agency. Finally, In Southern Oregon Kiosks provide the bigger pool of applicants, but it holds a low retention and qualification rate. In this branches they also prefer to use staffing agencies since it provides a better short and long time retention and qualification for the job; however, staffing agencies represent a higher costs, since it is more expensive than referrals and kiosks. . The Northern Oregon suggests an idea of using Kiosks and staffing agencies for hiri ng employees for all the stores, they believe this is the most accurate way that Tanglewood should use and implement to recruit new workforce; these methods have not only been successful Northern Oregon, but for South Oregon region too. However, The Eastern and Western regions have used a different approach, they have used the employee referral tool to recruit new employees, and it has been successful until the moment.I believe this region does not have a valid point, because if they decide to generalize the hiring and recruitment process into general ways as Kiosks and staffing companies, these other branches might start using and hiring people who does not have clearly understand what the needs, tasks, basic requirements and knowledge for the job are. Also, by implementing these new policies these branches might not receive the same quantity of people trying to enter the organization, and quality from the employees, affecting the working environment and results of these stores. . Tanglewood wants to keep improving their customer service quality to better assist the costumers; they should focus on obtaining sufficient quality from the variety of people who would like to work at Tanglewood, allowing employees to see this company and this position as a long term commitment. If we pay attention what Tanglewood is scared the most is the retention rates of positions from their employees, since employees do not believe and feel any kind of closure between them and the job.Furthermore, Tanglewood has noticed before that many employees hired without any kind of retail experience do not recognize the importance of having good customer service skills, and training is not enough to solve this issue. Tanglewood should look for people with certain skills for specific positions, they should look for quality employees who have at least a minimum of knowledge, and with the help of training reinforce their knowledge and teach them how to apply this on their job. 6. A realisti c recruitment message is a basic way of communication that states the name of the company and the job as it is.The purpose of this type of communication is that companies try to sell the job to applicants with only the positive things about the job, like good salary and benefits. Job attributes in an RJP for an associate: POSITIVE JOB ATTRIBUTES * Dental, Vision and Medical care. * Belong to a strong and respected workforce. * Training in different learning areas. * Different opportunities to obtain promotion. NEGATIVE JOB ATTRIBUTES * Salary has not risen for the past four years. * Promotions are very selective. * Annual reduction of benefits for family members.A branded message is when an organization wants to show a good image, so future applicants might develop a connection feeling towards the organization, in this way the company will try to sell the idea to the applicant by saying that this company is a great place to work surrounded by nice, helpful and committed people. * Wo uld you like to work in a nice competitive environment in which you can exceed your abilities as a professional? Well, come and apply at Tanglewood stores, and learn and master your abilities while getting paid; receive medical, dental and vision care and 401K. Don’t waste your time!!

Study Abroad England

ENGL 378H/ IS 305H and ENGL 378/ IS 305 The Celts: Leprechauns, Braveheart, and Harry Potter Professor: Janet Morgan Haavisto, Ph. D. Course Description: This course is designed to encourage a clearer understanding of the influence the Celts (particularly the Irish and Scots) have exerted on the world and on themselves through their attempts to define their culture. We will examine the characteristics that the Celts have traditionally prized and validated. These characteristics have led the Irish from pre-St. Patrick, into their difficult relationship with the English, into Home Rule, and finally into the European Union.These characteristics have led the Scots from the Roman built Hadrian’s Wall to William Wallace (Braveheart) to a still resented union with England as part of Great Britain. Through literature and cultural studies, we will examine efforts to redefine â€Å"Celtishness† for the twenty-first century, along with the issues that must be addressed by all of t he constituents in the enterprise in this still divided cultural entity comprised of the British-ruled six counties of Northern Ireland and the free Republic of Ireland, as well as the nationalistic Scots with their justice and educational systems independent of England’s.Beginning with Joyce, Yeats, Synge, Swift, Harry Potter (J. K. Rowling), Stevenson, Scott, and Burns, we will examine the characteristics that have led the Scots through centuries of uneasy interaction with England and into the devastation of the clans and the diaspora resulting from the aftermath of the Battle of Culloden and the Highland Clearances. Likewise, we will examine the centuries of distress the Irish have endured in their relationship with the English.Contemporary Scots, however, live in a very different world—one in which they have moved from a position of perceived superiority in a time in which Hadrian built a wall to contain the â€Å"savage to the north† to a world in which the ir economy is still linked to England’s and their cultural makeup includes the many groups (Pakistanis, Bangladeshis, Indians, Asians, Africans, and yet more) who have entered the UK and who see themselves as â€Å"British. † The same situation presents a challenge for the Irish. This diversity is a far cry from the Celtic prototype of earlier centuries.Through literature and cultural studies, we will examine efforts to redefine â€Å"Scottishness† and Scotland as well as â€Å"Irishness† and Ireland. At the end of the course students will be able to: 1. discuss the issues involved in the effort to define â€Å"Irishness,† â€Å"Scottishness,† and â€Å"Celtishness†; 2. define â€Å"devolution† and discuss the impetus for it as well as the ramifications of it for the parties involved and engage in the debate about the efficacy of it; 3. discuss the likely impacts on the Irish and Scots of their definitions of themselves as a re sult of the Republic of Ireland’s and the United Kingdom’s entry into the European Union; 4. istinguish among terms, such as, â€Å"Ireland,† â€Å"Scotch Irish,† â€Å"United Kingdom,† â€Å"Great Britain,† â€Å"England,† â€Å"Briton,† â€Å"British,† â€Å"Celtic,† â€Å"Anglo-Saxon,† â€Å"Irish Gaelic,† â€Å"Scots language,† â€Å"Scots Gaelic,† and â€Å"Erse†; 5. explain how early legends helped define the characteristics commonly attributed to the Irish and the Scots; 6. discuss the impact of cultural diversity on the inhabitants of the Republic of Ireland, Northern Ireland, and Scotland and how such cultural diversity complicates effort to define themselves and their cultures; 7. iscuss the issues of racism plaguing Ireland and Scotland and the difficulties racism causes in the effort to define themselves and their cultures; 8. distinguish among such terms as â€Å"Br itishness,† â€Å"Englishness,† â€Å"Welshness,† â€Å"Scottishness,† â€Å"Irishness† and discuss why distinctions are made among such terms; 9. discuss the significance of â€Å"orange† and â€Å"green† and tartans, harps, and bagpipes; 10. discuss some writers and their literature and the perspectives they shed on the issues of â€Å"Irishness† and â€Å"Scotchness† on attempts to accommodate Irish and Scots of many national and ethnic backgrounds; 11. iscuss the history and extent of Irish and Scots immigration and its effects on the development of the U. S. A. ; 12. explore why in the effort to redefine themselves both strong identification with the United States and anti-Americanism figure into the Irish and Scot effort to position their cultures in the world of the twenty-first century. Texts: Required for students taking this course for Honors credit (strongly recommended for all others): Cahill, Thomas. How the Irish Saved Civilization. ISBN-10: 0385418493 ISBN-13: 978-0385418492 Herman, Arthur. How the Scots Invented the Modern World.ISBN-10: 0609809997 ISBN-13: 978-0609809990 Webb, Jim. Born Fighting: How the Scots-Irish Shaped America. ISBN-10: 0767916891 ISBN-13: 978-0767916899 Required readings for all students: †¢ The Harry Potter series of 7 novels (You do not need to bring them all on the trip. Just read them before you come. ) †¢ Robert Lewis Stevenson's Kidnapped http://www. online-literature. com/stevenson/kidnapped/ †¢ Sir Walter Scott’s Ivanhoe (any edition) http://www. online-literature. com/walter_scott/ivanhoe/ †¢ Robert Burns’ poetry http://www. poetry-archive. com/b/burns_robert. html  ¬ â€Å"Auld Lang Syne†  ¬ â€Å"Bannockburn† â€Å"O My Luve’s Like a Red, Red Rose†  ¬ Tam O’Shanter (Burns original side-by-side with a standard English translation: http://www. worldburnsclub. com/poems/translati ons/446. htm) Online Selections Selections from The CAIN Project. University of Ulster Quote from the website: â€Å"This site contains information and source material on ‘the Troubles' and politics in Northern Ireland from 1968 to the present. There is also information on Northern Ireland society. New material is added regularly and there are also frequent updates, so information on particular pages may change. † http://cain. ulst. ac. uk/ The

Positioning Strategy Essay

By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children. It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively. Now the doctors says these products for child’s to their parents for great & maximum nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot and warm weather, They provide Maggi including Maggi instant; Maggi 2 minutes which Includes and contain various minerals, vitamins and nutrition’s. Channel Differentiation : Nestle reach their products to the customers through their experienced market salesman and transportation. So that their products. are much easy to their customers. Image differentiation Nestlà ©Ã¢â‚¬â„¢s logo is totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpower’s that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this business successfully for a long time. Service differentiation Another advantage for this company is better service for its respective users from its competitors. They provide 24Ãâ€"7 hot line service. High quality checking is providing for its customers. Its marketing dept. and public relation dept. are working for finding out customer’s new needs and response toward their nestle products. Positioning Statement Baby Products To babies who are deprived of proper nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. The strength of Nestlà ©Ã¢â‚¬â„¢s brands has given the company an unparalleled position on a global basis across a wide range of product categories. Six worldwide corporate brands, Nestlà ©, Nescafà ©, Nestea, Maggi, Buitoni and Friskies contribute about 70% of the group’s total sales, with the Nestlà © brand itself contributing 40%. These brands are the first choice of consumers around the world, whether as stand alone brands or in combination with product brands such as KitKat and LC1. Nestlà © also owns regional and national brands with which consumers have a close and often longstanding familiarity. These brands enable consumers to express their individuality and to respect their traditions whilst still enjoying the quality of a Nestlà © product and, as such, are key elements of the Nestlà © portfolio. Nestlà ©Ã¢â‚¬â„¢s brands and products are the focus of continual innovation and renovation so that they will be relevant and appealing to today’s and tomorrow’s consumers. As important as ensuring that our brands meet and beat our consumers’ expectations is ensuring that they are available whenever, wherever and however our consumers Milo, Maggi face, and Nescafe are some familiar names that have been around for a really long time in our lives. They are so close to us that in one way  or another, we are dependent on them, thanks to their mother company, Nestle. We grew up with Nestle as part of our lives, and it plays the role of a loyal partner and witness of our story. In 1865, Swiss chemist Henri Nestle took the lead in the invention of a baby food that combines cereal with milk. It started when a friend with a premature baby was brought to Henri Nestle. The baby could not eat because of extreme physical weakness, leading his parents to abandon him. Kindness led Henri Nestle to decide to care for the child, and feed him by developing their own cereal with milk. This gradually helped restore the baby to health. The good news quickly spread in the local community. Some mothers found that the cereal with milk helped solve the problems of their children who do not drink milk. Later, this â€Å"magic† spread all over the world. A very popular, high-quality food that helps children grow up healthy. In 1867, Henri Nestle decided to create a parenting formula company. He branded his products with his name, which actually when translated in English means â€Å"comfortable† and â€Å"snuggle†; Nestle naturally makes people think of a loving mother feeding her baby, a scene that insinuates a better life. Name and Trademark In 1905, the Nestle Baby Formula Company merged with a food company in the United States to develop condensed milk called Nestle Enrich. In 1949 they purchased another Swiss company, thereby changing their name to the Nestle Food Company. In the early 1900s, the company began to diversify production, acquisition and the establishment of the enterprise around the world. Now, Nestle is the world’s largest food manufacturer with more than 500 factories in more than 80 countries around the world. They employ nearly 255,000 R & D personnel in the world. Nestlà ©Ã¢â‚¬â„¢s global annual sales reach more than $ 47.7 billion, of which approximately 95% comes from food sales; the main products being instant coffee (Nescafe), condensed milk, powdered milk, baby food, cheese, chocolate products, candy, and instant tea. Overall, the name â€Å"Nestle† did not cost much to think about. Henri Nestle used his own name for the brand and trademark; the patterns of which naturally lead people to relate it with healthy and nutritious products. It does not only have a rich connotation, it is also in full compliance with the basic requirements of the trademark positioning. First, Nestle is significant because it is a strong brand name. It leaves a deep impression with people, generating loyalty. Secondly, the name is a general reflection of its company. Everyone knows the brand name Nestle; Henri Nestle established and strengthened the company’s image; their trademarks become the general public’s perception on their products, synonymous with the company’s uniqueness in the world. Furthermore, the Nestle name and trademarks are closely integrated and conceivable. As a result, Nestlà ©Ã¢â‚¬â„¢s brand shows strategic positioning. Human Marketing Strategy Positioning highlights the value of your products and the greater benefits it brings to consumers, stressing its superiority over other similar goods. Nestlà ©Ã¢â‚¬â„¢s milk powder and coffee has the content and quality of the brand, both related to health and nutrition. Coffee to a large number of consumers brings â€Å"comfort† and â€Å"ease†, as their milk products bring the same for infants. The emotional positioning symbolic of their products to consumers is prominent, using it to arouse consumer sympathy, trust, love and other emotional resonance. The brand adapts to the changes in consumer psychology. The Nestle name and trademarks inject emotion, imagery, and establishes a good brand and corporate image. Nestlà ©Ã¢â‚¬â„¢s success is a natural result of multiple factors. Implementation of marketing strategy is an important factor. As are production, brand, quality control, and the main raw materials used. Administrative rights are basically in charge of the national companies, they have the right to determine each product’s final shape in accordance with national requirements. This means that it is necessary to maintain fully  decentralized operations, but with consistency. In order to achieve this dual purpose, it is important to maintain a delicate balance. This is a balance between international operations and the local country operations, and also the international and local communication. Proper cascading of information is required in order to properly implement new policies. Nestle has three factors that ensure involvement in the presentation of the company’s strategy, brand marketing strategies and product details: 1. LABELLING STANDARDS – A label standardization which is a guiding document consisting of various elements that clarifies rules and standards. An example of which is the specifications of the Nescafe logo, font and color, as well as various details that measure its proportions. This document also lists the various product label legends; it is recommended that each branch or office use these labels as early as possible. 2. PACKAGE DESIGNMANUAL – The packaging design manual provides a guide that allows a more flexible use of their files. It presents a variety of different ways of using their existing standards. For example, in the form of packaging materials and options. 3. BRANDING STRATEGY – Brand strategy includes the Nestle product marketing principles. These features include: brand personality, image expectations, company contacts, the brand, involved visual features of the other two files, and brand development. Corporate Culture and Solidarity Nestlà ©Ã¢â‚¬â„¢s decision-makers recognize that economic globalization has led corporate marketing activities and organizational mechanisms to shift the focus of their work. The marketing department of the company is divided into direct operation, and smaller, multiple operations department. Each of the operations department have the independence and flexibility to operate in the market and make timely contingency decisions, but subject to the overall  strategy of the enterprise. Nestlà ©Ã¢â‚¬â„¢s module portfolio strategy allows each branch to operate independently in the market, giving them the right to take a unique strategy, but with proper coordination with the company headquarters. Nestle employees have always been a key factor in bringing the Nestle spirit to life. It is this spirit that led Nestlà ©Ã¢â‚¬â„¢s development from a rural workshop to today’s world leader in food companies. Their staff is Nestlà ©Ã¢â‚¬â„¢s most valuable wealth. The excellent performance of the Nestle Group today stems from the strong efforts and loyalty of employees around the world. As a company committed to producing high-quality food, and creating a better life, Nestle is also very concerned about their employees. Nestle has become an employer of choice because of the respectful relationship formed between the managers and employees of Nestle; it is non-discriminating of any ethnicity, race, religion, and gender, with respect for cultural and social diversity. Nestle firmly believes in a combination of local and international talent played to the best of their potential and ability, in order to provide consumers with quality Nestlà © products and brands whenever and wherever.